Nayi Chetna 3.0 – Pahal Badlaav Ki: A National Campaign Against Gender-Based Violence
Introduction
- Union Minister of Rural Development and Agriculture & Farmers’ Welfare, Shri Shivraj Singh Chouhan, to launch the third edition of Nayi Chetna – Pahal Badlaav Ki on 25th November 2024 at Rang Bhawan Auditorium, All India Radio, New Delhi.
- Union Minister of Women and Child Development, Smt. Annpurna Devi, will also be present.
- Organized under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM), under the aegis of the Ministry of Rural Development.
- The campaign will run across all States and Union Territories from 25th November to 23rd December 2024.
Objective
- Raise awareness about all forms of gender-based violence (GBV).
- Encourage community participation in reporting and preventing GBV.
- Strengthen support systems for victims.
- Empower local institutions to take decisive actions.
- Promote Jan Andolan (People’s Movement) against gender-based violence.
Slogan for 2024
- “Ek Saath, Ek Awaaz, Hinsa Ke Khilaaf” (Together, One Voice Against Violence).
Key Features of Nayi Chetna 3.0
- Collaborative Approach: Participation of 9 Ministries/Departments:
- Ministry of Women and Child Development
- Ministry of Health and Family Welfare
- Department of School Education and Literacy
- Ministry of Home Affairs
- Ministry of Panchayati Raj
- Ministry of Social Justice and Empowerment
- Ministry of Youth Affairs and Sports
- Ministry of Information and Broadcasting
- Department of Justice
- Grassroots Implementation:
- Led by Self-Help Group (SHG) network under DAY-NRLM.
- Emphasizes community-driven efforts.
- Mass Awareness & Impact:
- Nayi Chetna 1.0 (First Edition) reached 3.5 crore people.
- Nayi Chetna 2.0 (Second Edition) engaged 5.5 crore participants across 31 States & UTs.
- Over 9 lakh awareness activities were conducted nationwide in previous editions.
Significance
- Aligns with UN’s 16 Days of Activism Against Gender-Based Violence (25th Nov–10th Dec).
- Strengthens multi-stakeholder collaboration between government, civil society, and communities.
- Enhances legal awareness and access to justice for GBV survivors.
- Supports SDG Goal 5 (Gender Equality) and SDG Goal 16 (Peace, Justice & Strong Institutions).
- Promotes Whole-of-Government & Whole-of-Society Approach for sustainable impact.
Expected Outcomes
- Increased community awareness on GBV prevention.
- Greater public participation in combating gender-based violence.
- Enhanced institutional support for victims.
- Stronger convergence between ministries for policy implementation.
Conclusion
Nayi Chetna 3.0 is a crucial nationwide initiative that amplifies efforts to eliminate gender-based violence. By leveraging a multi-ministerial approach and community engagement, it aims to foster a safer and more equitable society. This campaign is a significant step towards achieving gender justice and social transformation in India.
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